When Strategy Meets Soul, Everything Changes.
Hi, I’m Jennifer.
Business Coach, Brand Strategist & Founder of Blooming Well & Co.
I help creative entrepreneurs build businesses with clarity through authentic storytelling, strategic marketing, and a brand that feels aligned—not overwhelming.
But before I was helping others build their brands, I spent decades building my own.
My Story
My entrepreneurial journey began more than 30 years ago—not in marketing, but in wellness.
I started my career as a massage therapist and went on to study polarity therapy, aromatherapy, and holistic wellness long before natural living became mainstream. Over the years, I owned a spa, developed herbal body care products, and helped people create healthier, more balanced lives.
In 2002, I founded the Michigan Lavender Festival, which grew into one of the country’s most recognized lavender events. Building that business taught me how to create experiences, cultivate community, tell meaningful stories, and grow a brand that people genuinely connected with.
But it also taught me something else.
Success without alignment eventually leads to burnout.
Like many entrepreneurs, I reached a season where I was constantly giving, constantly creating, and constantly pushing forward. That experience forced me to slow down, simplify, and rebuild with greater clarity and intention.
Today, I help creative entrepreneurs do the same.
A Wellness Advocate at Heart
In 2010, I began building a wellness business with doTERRA. What started as a side venture grew into a thriving organization, eventually reaching Diamond rank and impacting thousands of people through wellness education, mentorship, and leadership.
That experience deepened my understanding of relationship marketing, personal branding, team development, and the power of leading with service. Those lessons continue to shape the way I coach, market, and support clients today.
Because when people feel connected—to their purpose, their message, and the people they serve—growth becomes much more sustainable.
What I Do Today
Today, through Blooming Well & Co., I help entrepreneurs simplify, refocus, and move forward with confidence.
Whether we’re refining a brand, clarifying a message, developing a new product, planning an event, or creating a content strategy, my goal is always the same: helping business owners cut through the noise and build businesses that feel both successful and sustainable.
My coaching and consulting services combine strategy, storytelling, and implementation so clients can build businesses that are both profitable and meaningful.
A Few Highlights
Over the years, I’ve had the privilege of wearing many hats—from wellness practitioner and event founder to mentor, strategist, and coach. Each chapter has shaped the work I do today.
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Entrepreneur for 30+ years
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Founder of the Michigan Lavender Festival (2002)
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Former spa owner and holistic wellness practitioner
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Diamond Wellness Advocate and team leader
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Mentor to thousands of entrepreneurs and wellness advocates
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Founder of Blooming Well & Co.
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Business coach, brand strategist, and storyteller
What I Believe
I believe you don’t have to choose between success and well-being.
You can build a business that supports your life instead of consuming it.
I believe clarity creates momentum, simplicity creates peace, and alignment changes everything.
When you reconnect with what matters most, you make better decisions—for your business, your health, and your future.
Because growth isn’t just about building a better business.
It’s about building a life that’s as meaningful as the business you’re working so hard to create.